Paul Jackson Oct 24
Use Video to Your Advantage
How can you convey all your services, your background, your USP’s, your team, your ethos and even your personality online in two minutes to a targeted audience?
Impossible? Maybe not…
One of the toughest challenges facing a business is quickly getting across your company message, along with directing users to your website, social media page or even your digital advert. Audiences don't stay long before moving onto the next image or browser window they have open, this gives you a very limited window to capture leads with all the competitive digital noise in their busy lives.
So how do you keep them engaged or give yourself a fighting chance?
Video online has come a long way, gone are the days of videos being hidden away on YouTube, they can be now be used as a Facebook header, played on Twitter feeds, used as a hero image on your website, fed to all other social media channels and used at your event. They can also self-play on many devices, removing another potential roadblock from your users not pressing play.
Promotional videos are a tool that top companies are using more and more, giving them the edge over their competitors. Well targeted video messages to potential clients give users the information they want quickly - when they want it however, is another trick, but that’s probably a blog for another time!
A short promotional film gives a taste of who you are, what you do and how you do it, eliminating the user's need to click through endless pages trying to find the answers that may or may not be there.
Here at Method Design we cater for large, small and anyone in-between, producing a bespoke creative video that will show you and your company off to their full potential. We will work alongside you to produce a dynamic, slick and professional production.
Shooting HD footage, capturing sound, a voiced and musical narrative gives the viewer an insight into the workings of your business, or the services you are advertising, while also capturing your personality - be that fun, creative, corporate or professional.
We are also CAA licenced drone pilots meaning we can use creative aerial footage, if needed, giving your users a different perspective and experience!
Paul Jackson, Senior Photographer and Videographer
Paul is our senior photographer and videographer with many talents, including avoiding ironing. He comes from a press photography background meaning he can handle fast deadlines and is used to shooting in a wide range of settings. Paul is also a qualified UAV pilot and drone operator.