Inbound Marketing is a method of attracting, engaging, and delighting people to grow your business by providing valuable content which builds trust.Make a quick enquiry
Traditional marketing is broken, you don’t want to attract the wrong people to your website. You want people who are most likely to want your product or service. It's these people who you can nurture into leads and, ultimately, happy customers.
To grow your company in the right direction, you need to have a deep understanding of your ideal customer. Imagine the perfect customer knocked on your office door, a buyer persona is this customer, represented based on data, interviews and a few educated guesses. We always name our personas making it easier for your whole team visualise keep that persona in the front of their minds.
Targeted content is the message your inbound strategy delivers to your buyer persona. Once you know your persona you can create content attracting them to your site. In turn, this content will convert them into leads, and nurture them into customers. Great content is what makes a successful inbound strategy.
Lead generation is the process of attracting visitors and prospects and converting them into someone who has indicated interest in your company's product or service. Examples of lead generators are blog posts, coupons, live events, ebooks and online content.
We have been working with Method design since 2013. They provide design and photography for all aspects of the brand including packaging, print materials, web and social media graphics and advertising. They manage projects ranging from large scale significant repositioning tasks to tactical materials.
Dominic Ebery Fish4Dogs
Over time we create an automated machine by creating functions like workflows, sequences, bespoke messages and dynamic CTA's. This machine can then nurture visitors into customers and alert your sales team at the perfect time for them to make contact. We can then provide results and ROI for your marketing efforts.
We use HubSpot to track and monitor your digital marketing strategy - HubSpot is inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. HubSpot is the world's leading inbound marketing and sales platform and as a certified Silver Partner, Method has the perfect expertise to get your website integrated and performing.