Hereford Cathedral

Home to the Hereford’s religious community, the stunning Medieval cathedral located in the town centre houses the Magna Carta and Mappa Mundi. Requiring an entire re-brand, Method was commissioned to create assets which would promote the Cathedral’s tours, cafe, religious services, sermons, libraries and archives. Appealing to families and seasoned historians, the challenge here lay in respectfully representing and modernising the iconic building’s heritage. We designed an animated character, sympathetic to that of the original monk puppet used as an educational tool which guides families around a fun trail and appealed to adults too. The cathedral’s iconic tower was our inspiration for the logo, along with the secondary line element of the striking gold Corona located in the cathedral’s nave.