Browns Gym

Established in 1986, Browns Gym is an affordable gym for heavy lifters. Predominately catering to a male clientele, the client commissioned industrial style branding to appeal to a serious gym-goer. Branding leisurewear and marketing assets, a wild and forceful vision for the brand felt necessary. Realising a strong mission statement, appealing to a bodybuilding demographic, this was another example of simplicity representing superiority.